Insider Views

Podcast with Marc Gruber. Entrepreneurs, are you running in the right direction?

The Insurtech Series: Where to play?

As an entrepreneur or innovator, you’re trained to run fast. But are you running in the right direction?

Choosing the right market for your innovation is the biggest and trickiest question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead, they jump at the first opportunity that looks good and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction.

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🎧 Listen to the podcast interview here


Marc Gruber, Vice President Innovation and Professor of Entrepreneurship at EPFL and Sharon Tal, Professor of Entrepreneurship at Technion, co-wrote the book «Where to Play», which is an excellent complement to the Lean Start-up toolkit. Their book «Where to Play» is available on Amazon.

This episode of the InsurTech Series is brought to you by HITS – House of InsurTech Switzerland. HITS is the innovation corp-up hub focusing on the InsurTech sector, bringing corporates and start-ups to develop customer-centric solutions. HITS creates the perfect environment to make innovation happen with early-stage investors and partners from the InsurTech sector.

About the author


HITS is a Insurtech hub, where startups find a place to work and get in contact with corporates and investors. With our partners from the insurtech world and universities, we create the perfect environment to make innovation happen.